Business Writing 3016: Steps for doing a Company Analysis

This guide will help students use both library and web resources to find company and industry information. Additionally, the resources listed in this guide will help students complete a final project on analyzing a specific company.

Steps for doing a Company Analysis

Steps to Complete a Company Analysis

1.      Begin with Macro (big picture) environmental scan. Drill down to Micro (specific industry/company) scan. Look at the financial statements of a company (at least the past 5 years). To find this information use:

a.      Hoover's 

b.     Mergent Online

2.    Find competitors. Compare and contrast. Use the NAICS or SIC code to find competitors.  Use Hoovers, Mergent, and Standard & Poor'sNetAdvantage.

3.   Use IBISWorld Industry Research to identify the size of the market for your company and how it compares to the rest of the industry.  Market share information can also be found in business articles that appear in magazines or newspapers.  You may have to use Business Source Premier, Lexis Nexis,  and the Wall Street Journal to find this information.

4.      Look at  Standard & Poor's NetAdvantage for ( 3rd party--objective) updated analyses of current status as well as 3-5 years projection of your interested company.

5.      SWOT Analysis (Strengths, weaknesses, opportunities, & threats). You may find this information using Business Source Premier. You may be able to draw conclusions about the company/industry by following the steps above.

6.      The steps above are a recursive process that you will repeat many times.  You may find an article and/or an update about your company an hour before your assignment is due.

Subject Guide

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Mohammad Mirfakhrai
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