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Subject Guide

Mohammad Mirfakhrai
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Email:mohammad.mirfakhrai@utah.edu
Office Hours
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More Subject Guides
Overview
A business guide is a formal, written document which includes both a financial and market analysis of the business. These plans are frequently developed as part of the loan application or as a means of formally analyzing the business enterprise. Typical elements in a business plan include:
- Description of Product or Service
- Business History
- Market Analysis
- Competition Analysis
- Management
- Financial Information
- Strengths and Weaknesses
- Growth Potential
Online Business Plan Resources
This page provides an introduction to resources related to the writing and development of business plans. Resources include print guides, online business plan toolkits, and related databases. Users are encouraged to consult other business research guides for additional information on business and company research.
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Professional, Technical WritingPurdue OWL's guide to format and style of different types of business writing.
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Writing a Business PlanA website by the U.S. Small Business Administration outling the steps in planning, writing, and enacting a business plan
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Bplans.comProvides a website dedicated to the small business start-up. Includes business plan examples and other advice for the new entrepreneur. This site also sells Business Plan Pro, a commercial product to assist in the development of business plans. However, much of the site's content is available free of charge.
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Business Plans Basics (Small Business Administration)Developed by the Small Business Administration (SBA), this online resource provides a comprehensive discussion of the core elements found in a business plan. While it does not include sample plans, it does provide a self-paced tutorial/worksheet to assist the business plan writer and numerous other useful SBA links. Also available in Spanish.
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More Business: Business and Marketing PlansIncludes templates and examples for business and marketing plans.
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Small Business Plan GuidesProvides access to a large number of guides designed to assist the new business owner. The guides are available as downloadable pdf files.
Business Plans Resources
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How to Prepare a Business Plan by Edward Blackwell
Call Number: HD62.5 .B55 2011ISBN: 9780749462529Publication Date: 2011"....How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems." -
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The Business Plan Workbook by Colin Barrow; Robert Brown; Paul Barrow
Call Number: HD30.28 .B3685 2018ISBN: 9780749464615Publication Date: 2018Tough economic conditions mean that securing funds for your business - whether it's start-up, expansion or venture funding you need - can be a real challenge, and is rarely possible without an exceptional business plan. This completely revised new edition of The Business Plan Workbook gives you the background knowledge, tools and resources required to produce a really persuasive plan. With expert advice on all stages of business planning, international case studies and examples of real-life business plans from successful businesses of all sizes, this book is essential reading for anyone in business. The step-by-step approach covers all the key topics, including: -
Business plans handbook : a compilation of actual business plans developed by small businesses throughout North America by Gale Research Inc.
Call Number: Available online.Publication Date: 1995 - 2010Business plans handbook : a compilation of actual business plans developed by small businesses throughout North America. -
Business Model Generation by Alexander Osterwalder; Yves Pigneur
Call Number: OnlineISBN: 9780470901038Publication Date: 2010-07-23Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" -
Value Proposition Design by Alexander Osterwalder; Yves Pigneur; Trish Papadakos; Gregory Bernarda; Alan Smith
ISBN: 9781118968062Publication Date: 2015-01-26The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models." -
The Startup Owner's Manual by Steve Blank; Bob Dorf
Call Number: Marriott Library Level 2: General Collection HD62.5 .B53 2012ISBN: 9780984999309Publication Date: 2012-03-01Now a decade after The Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel... The Startup Owner's Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a "new math" for startups: "metrics that matter for fueling growth." The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year? What's the right distribution channel for your product? How to get traffic to your web site? ...and how to activate customers or users on arrival? Who are the right "first customers," and why? ...plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It's the indispensible reference guide for any startup founder, entrepreneur, investor or educator. -
How to write a business plan by Mike P. McKeeverCall Number: HD30.28 .M3839 2014ISBN: 9781413320787 (pbk.)Publication Date: 2015
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