Business Research: Starting, Brainstorming & Idea Gathering
Rule 1: Pick something that interests you
Rule 2: Help (in-person, chat, email) is available at the Marriott Library
The Wall Street Journal is available online through Factiva:
This database provides access to licensed content from Dow Jones journalists, media outlets, trade and consumer publications and business Web sites. Factiva also contains in-depth company, executive and industry profiles, expert analysis, market data and other reports.
The past month of The Wall Street Journal is available in print in Periodicals on Level 2 of the Marriott Library.
Harvard Business Review is in full-text from 1922 through Online Journals and Business Source Premier:
Business Source Premier
Includes the full text for more than 2,300 journals. Full-text results are provided back to 1886, and searchable cited references back to 1998. This database covers many business disciplines, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
The past month is available in Periodicals on Level 2 of the Marriott Library.
Forbes covers business, investing, technology and leadership. Forbes is available in print on Level 2 of the Marriott Library in periodicals & online through Online Journals and Business Source Premier (see link above).
Three Great Starting Points for Business Research: Industry, Market & Company
Business Source Premier
Business Source Premier provides full-text of 2300+ magazines and journals. For SWOT Analysis, type in a company name and limit "Source Types" in left column to "SWOT Analyses". Limit/expand search by industry profile, country reports, or scholarly (peer-reviewed), etc.
Use the top row to search, look at news pages, and do research on companies and markets. After searching use the left-hand column to refine search by Companies, Industries, Executives, Regions, & Subjects such as new products, management moves, mergers/acquisitions/takeovers and more.
IBISWorld Industry Research
IBISWorld Industry Research offers a variety of industry reports covering risk, industry summaries, market research and conditions, supply chain, & competition data. Click on the "PDF" button in the top left to download full reports.
Other Useful Business Research Tools Provided by the Marriott Library:
Mergent Intellect (includes Hoovers) provides information on key business ratios and demographics, as well as information about public, private, and international companies including industry, financial, and competitors. Click "First Research" for extensive industry research. Use "Residential Search" to find contact information for over 210 million US consumers. "Demographics" provides census data by zip code and other information.
PitchBook provides Morningstar analyst reports, valuation for new, small, and startup businesses. Includes information about similar companies, financials, and news.
Value Line covers stocks, mutual funds, and options. For third party evaluation try Value Line and NetAdvantage's stock reports.
More useful business databases:
All of these resources are available at the Marriott Library. If you have questions or need help:
Locate databases at lib.utah.edu, by clicking on the "Research Databases" tab, and sorting by letter or subject.
Locate "Online Journals" under "Quick Links" at lib.utah.edu and sort by first letter of your journal.