Consumer Behavior (4770): APA and Chicago Style

Since marketing begins and ends with the consumer, this guide provides students with a set of decision-aids, tools, and concepts that help them understand consumer behavior and decisions.

Style Manuals

Many instructors require students to create citations for a bibliography and to write and format a paper according to a particular style.  The most common style in the social sciences is the APA style, created by the American Psychological Association.  Another style often used in the social sciences is the Chicago style, created by the University of Chicago Press. Information on each style is listed below.

APA Style

Publication Manual of the American Psychological Association (Print), 6th ed., 2010. Call number: BF 76.7 .P83 2010.
Several APA style manuals are available at the Knowledge Commons Desk on level 2 of the Marriott Library to check out for one week.  One copy is available for use in the library only.

Although the complete APA style manual is not available online, many organizations and idividuals have created Web sites with helpful information about the APA style.  Below are several of the best.  Note that the second and the last links include a sample paper in APA style.

Chicago Style

Electronic Books about Citing

Subject Guide

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Mohammad Mirfakhrai
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