Experience Design: Traditions, Pastimes and Rituals. A Focus on the Football Fan Experience: Mascots

"Sports mascots have been a tradition for decades. Along with the usual lions and tigers, many schools are represented by Native American images. Once considered a benign practice, numerous studies have proved just the opposite: that the use of Native American mascots in educational institutions has perpetuated a shameful history of racial insensitivity. "The Native American Mascot Controversy" provides an overview of the issues that have been associated with this topic for the past 40 years."