COMM 3580: Health Campaigns: Suggested Library Databases
NOTE: THESE ARE ALL LIBRARY SUBSCRIPTION DATABASES -LOG IN TO 'OFF CAMPUS ACCESS' FIRST
Marketing Reports: This is the package deal -comprehensive, reliable marketing reports on a variety of topics. Unfortunately our subscription doesn't allow the complete range and scope of reports, so while you may not find one directly informing your topic, do take a look to find relevant pieces. Social, non-profit campaigns won't often show up here.
SAMPLE SEARCH: health, demographic, consumer, green
Industry Reports: the 'supply chain' graphic is all clickable reports (really neat) -look at "key economic drivers" for things relevant to your particular topic. Industry Outlook is important information provided by expert analysts about where this industry is headed -look for keywords to search with in further databases (and lots more here, dig around, neat database).
SAMPLE SEARCH: drinking water, psychologists, health
Business Source Premier
Analysis, reports, news & scholarship: Millions of articles ranging from light-weight product reviews all the way up to a scholarly discourse on the economic aspects of millennial consumers propensity to volunteer. There's a lot of paths to follow so try out different iterations of the same keywords before giving up on a search; (i.e. water, hydration, thirsty, gatorade, etc.). The advanced search is helpful -and the search facets (links down left-hand side in a search results page) are extremely useful. Social and non-profit articles will show up here (like health campaigns). Note: if you find something compelling on the web and want to read further -try finding the original article here, or others on topic.
SAMPLE SEARCH: green, mdma, "body image", "texting and driving", behavior and X?, attitudes, stigma, "public health" (then go through the subjects facet), motivation, incentiv*, messages, audience, evaluation