Management Information Systems
Business Research
Business Research: Starting, Brainstorming & Idea Gathering
Rule 1: Pick something that interests you
Rule 2: Help (in-person, chat, email) is available at the Marriott Library
The Wall Street Journal is available online through Factiva:
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FactivaThis database provides access to licensed content from Dow Jones journalists, media outlets, trade and consumer publications and business Web sites. Factiva also contains in-depth company, executive and industry profiles, expert analysis, market data and other reports.
The past month of The Wall Street Journal is available in print in Periodicals on Level 2 of the Marriott Library.
Harvard Business Review is in full-text from 1922 through Online Journals and Business Source Premier:
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Business Source PremierIncludes the full text for more than 2,300 journals. Full-text results are provided back to 1886, and searchable cited references back to 1998. This database covers many business disciplines, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
The past month is available in Periodicals on Level 2 of the Marriott Library.
Forbes covers business, investing, technology and leadership. Forbes is available in print on Level 2 of the Marriott Library in periodicals & online through Online Journals and Business Source Premier (see link above).
Three Great Starting Points for Business Research: Industry, Market & Company
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Business Source PremierBusiness Source Premier provides full-text of 2300+ magazines and journals. For SWOT Analysis, type in a company name and limit "Source Types" in left column to "SWOT Analyses". Limit/expand search by industry profile, country reports, or scholarly (peer-reviewed), etc.
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FactivaUse the top row to search, look at news pages, and do research on companies and markets. After searching use the left-hand column to refine search by Companies, Industries, Executives, Regions, & Subjects such as new products, management moves, mergers/acquisitions/takeovers and more.
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IBISWorld Industry ResearchIBISWorld Industry Research offers a variety of industry reports covering risk, industry summaries, market research and conditions, supply chain, & competition data. Click on the "PDF" button in the top left to download full reports.
Other Useful Business Research Tools Provided by the Marriott Library:
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Mergent IntellectMergent Intellect (includes Hoovers) provides information on key business ratios and demographics, as well as information about public, private, and international companies including industry, financial, and competitors. Click "First Research" for extensive industry research. Use "Residential Search" to find contact information for over 210 million US consumers. "Demographics" provides census data by zip code and other information.
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PitchbookPitchBook provides Morningstar analyst reports, valuation for new, small, and startup businesses. Includes information about similar companies, financials, and news.
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Value LineValue Line covers stocks, mutual funds, and options. For third party evaluation try Value Line and NetAdvantage's stock reports.
More useful business databases:
All of these resources are available at the Marriott Library. If you have questions or need help:
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BCC ResearchAcademic institutions around the globe subscribe to BCC Research to utilize the vast library of market research reports that aid students, professors, and technology transfer professionals in conducting research projects. Students appreciate the depth and specificity of BCC Research reports, finding it easy to uncover all of the data they need, from growth trends and market opportunities to geographic breakdowns and company profiles.
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PrivCoNOTE: This database requires (free) user registration before use.
PrivCo is a source for business and financial data on non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.
