Company & Industry Research Guide

Industry Analysis

Industry Codes

Industry classification codes include GICS Code Map Book (code lookup) and NAICS & SIC Codes.

North American Industry Classification System (NAICS) Code is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Standard Industrial Classification (SIC) Codes are four digit numerical codes assigned by the U.S. government to business establishments to identify the primary business of the establishment.

Global Industry Classification Standard (GICS) Code is an industry code developed by MSCI and Standard & Poor's (S&P) for use by the global financial community. The GICS structure, in many instances, has superseded the SIC and NAICS codes.

Library Resources

Industry Analysis

Knowing the current state of an industry and the target markets is accomplished when conducting an industry analysis. IBISWorld is an industry specific database that provides assistance on How To Do Industry Analysis by way of a SWOT analysis, Porter’s Five Forces, and more!

Below are resources available with your library. If you are asked to login, please use your U credentials. 

Journal 

Databases

Free Resources

Below is a list of free resources regarding industry research. 

Marriott Library Eccles Library Quinney Law Library