Pickard lists the following as potential data collection methods*:
- Interviews
- Questionnaires
- Observation
- Diaries
- Usability testing
Analysis techniques she discusses include:
- Qualitative: phenomenological, ethnographic, discourse, constant comparative, memo
- Quantitative: frequency distribution, cross-tabulation, measure of central tendency, measure of dispersion, correlation, statistical significance
*These methods and techniques do not include bibliographic analysis commonly used in historical studies of book and publishing industries nor do they include technological research methods such as AI, digital archiving, and bibliometrics.
