Sociology: Graphic Design in Soc. Sci.

Amygdala and Prefrontal Cortex Simplified

Ollie, "Human Brain," White Board Drawing, 2023.

What is Community?

Note: there's no unifying consensus among sociology scholars on 'community' but I really liked the structure of this one. 

community can be defined as a group of people
...Who have a sense of common purpose(s) and/or interest(s) for which they assume mutual responsibility,
...Who acknowledge their interconnectedness,
...Who respect the individual differences among members,
...Who commit themselves to the well-being of each other and the integrity and well-being of the group.

Wood, G. S., Jr., & Judikis, J. C. (2002). Conversations on community theory.
West Lafayette, IN: Purdue University Press (page 12).

Objectives

1. Students will learn what are the social sciences and why they matter in design disciplines

2. Students will learn about web vs. library searching and keywords search strategies

3. Students will learn about boolean operators AND/OR/NOT and their search strategies

4. Students will learn about making a pitch using evidence-based constructions of authority -using scholarly research

What's a Meme?

meme of a studying cat

A meme can be looked at like a cultural equivalent to the gene in biology. "Just as genes propagate themselves in the gene pool..., so memes propagate themselves by leaping from brain to brain"
McGrath, Alister E. 2004. Dawkins’ GOD: Genes, memes, and the meaning of life. Newark: John Wiley & Sons, Incorporated.

Image source:
Phlubb. (2024, May). Exam help for college students. Exam helper funny memes. College homework help memes. College asssignment help for students. Hilarious College memes. Funny student memes. Essay writing help. Essay writing service. Reddit.Com/r/Myassignment_; Reddit. reddit.com/r/myassignment_

More Samples From a Presentation:

Ernst, R., Larsen, D. (2023, October). Rhyming with the past: Using primary source archives to teach about the structure and influence of propaganda and disinformation. [Conference Presentation]. Utah Academic Library Consortium Professional Development Retreat, Salt Lake City, UT.

Appealing to adventure

appeals to fantasy or adventure in advertising

How do we emotionally react to these images? Do we feel an association with the adventure? Do we feel their inferred identity relates to us? What community values do we share?

R.J. Reynolds Tobacco Company. (n.d.). [Camel: Where a man belongs] [Image]. ebay.com

Red Bull. (2024, January 7). [Red blue] [Image]. facebook.com

some resources to try

LIBRARY DATABASES

Sociological Abstracts 
community, culture, politics, policy, demographics: -search by population, geographic location, social problems

PsycINFO

individual behavior, populations, outcomes, treatments, contexts, interactions -really great -just put a single keyword in like relationships and see what you get!

Social Science Premium Collection
(there's tons (and tons) of dissertations here -check the "scholarly journal" facet when reviewing search results)

and don't forget to always try:
The Library Catalog (USearch)

Sample Search and help

"social media" OR tik-tok OR instagram
AND
identity OR group OR culture OR community
AND
girls OR women OR feminine OR female

(Searching through the titles of articles published in last 2 years)

HOW DID THE LIBRARIAN DO THIS AGAIN? (video)

 

Advanced Search Examples from class using Sociological Abstracts:

Search 1: we just put some keywords in hoping for the best
woodstock OR "summer of love" OR hippies OR "jimi hendrix"

Search 2: we asked an AI (Gemini) for "key bands of the 1960s summer of love" and added keywords
woodstock OR "summer of love" OR "grateful dead" OR "jimi hendrix" OR "jefferson airplane" OR "janis joplin"

Search 3: we added keywords related to a "population"
woodstock OR "summer of love" OR "grateful dead" OR "jimi hendrix" OR "jefferson airplane" OR "the doors" OR "janis joplin"
AND
AND "baby boomer" OR retired OR retiree OR "senior citizen" OR "late career"

Search 4: we changed the population to younger people (and omitted the "baby boomer" keywords)
woodstock OR "summer of love" OR "grateful dead" OR "jimi hendrix" OR "jefferson airplane" OR "the doors" OR "janis joplin"
AND
AND millennial OR "gen z" OR "high school" OR k-12
NOT "baby boomer"

Search 5: we asked an AI (Gemini) "what are the values of the 1960s counterculture community -and subbed out the symbolic music groups/bands for ideals & values instead
Individualism OR "self-expression" OR nonviolence OR "social justice" OR environmentalism OR sustainability
AND
millennial OR "gen z" OR "high school" OR k-12
NOT "baby boomer"

operators to know (samples)

In the advanced search of pretty much every library database are the options to use Boolean Operators -here's samples:

AND OR NOT "" (advanced sch)

Phrase searching
"more than one word"

"in person"

"social media"

"baby, baby, baby, oh"

Narrow a search: AND
addiction AND fentanyl
adolescents AND Instagram
"public policy" AND "visually impaired"

Expand a search: OR
dopamine OR addiction

"slow food" OR "intentional living"

woman OR girl OR female

Edit a search: NOT
drunk NOT driving

"social media" NOT myspace
millennial NOT "baby boomer"

Subject Guide

Profile Photo
Dale Larsen
Contact:
dale.larsen@utah.edu

I love to help with your research: from just seeing the assignment, to wrapping up with citation management -drop me a line or come by 1726C on the first floor of the Marriott Library

OFFICE HOURS
Send me an e-mail -I'd love to hear from you!

Disinformation Samples


Fear of running out of time? 
“National Emergency” n.d. McNaughton Fine Art. Accessed June 4, 2023. https://jonmcnaughton.com/


Outrage/fear for religious values?
Reuters. 2023. “Fact Check-Target ‘Satanic Clothing’ Collection Is Not Real, It’s AI-Generated,” May 31, 2023, sec. Reuters Fact Check. 


Fear of Missing Out?
“50,000,000 Elvis Fans Can’t Be Wrong: Elvis’ Gold Records, Volume 2.” 2023. In Wikipedia.


Self doubt & shame?
"Advertisement: Sugar Information." 1970.Ladies' Home Journal, 02, 104.

Marriott Library Eccles Library Quinney Law Library