Business Writing Toolkit

Marketing Plans

Below are resources available with the Marriott Library that help you build a marketing plan. For more material on marketing research check-out Markets & Marketing Research.

Below are free resources that will help you develop and implement a marketing plan. 

Consumer Analysis

Below are databases available through Marriott Library that provide insight into consumer behavior and market trends. Read over the descriptions and select which meet your needs. 

Below are free resources that provide consumer intelligence. 

American Time Use Survey (U.S. Bureau of Labor Statistics) - The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

Consumer Expenditure Survey - The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.

State & County Quickfacts (U.S. Census Bureau) - QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.

American Community Survey (ACS) - A description of products, geographic areas covered, and tools containing these products.

Data Tables - The US Census Bureau has a division dedicated to data dissemination for more assistance email them at

Census Business Builder - The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

Market Analysis

Consumers participate in the market every day with every purchase. Check out the following resources to understand the dynamics involved. 

Below are free resources that provide market intelligence. 

Market Research and Competitive Analysis - U.S. Small Business Administration

Consumer Price Index - The Consumer Price Index (CPI) is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services. Indexes are available for the U.S. and various geographic areas. Average price data for select utility, automotive fuel, and food items are also available.

Producer Price Index (PPI) - The Producer Price Index (PPI) program measures the average change over time in the selling prices received by domestic producers for their output. The prices included in the PPI are from the first commercial transaction for many products and some services

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