Markets & Marketing Research Guide

Consumer Analysis

Below are databases available through Marriott Library that provide insight into consumer behavior and market trends. Read over the descriptions and select which meet your needs. 


Below are free resources that provide consumer intelligence. 

American Time Use Survey (U.S. Bureau of Labor Statistics) - The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.

Consumer Expenditure Survey - The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.

State & County Quickfacts (U.S. Census Bureau) - QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.

American Community Survey (ACS) - A description of products, geographic areas covered, and tools containing these products.

Data Tables - The US Census Bureau has a division dedicated to data dissemination for more assistance email them at census.askdata@census.gov

Census Business Builder - The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

Sales Pitch

Below are resources available with your library. If you are asked to login, use your U credentials. 

Books

Film

This film, The Sell Game: Robert Herjavec of "Shark Tank" Puts People to the Selling Test, is available in the Films on Demand database. If you are unable to view it below, you can access the item. If you are required to log in, please use your U credentials. 

Interesting Sources

Marriott Library Eccles Library Quinney Law Library