ULibraries Research Guides: Markets &amp; Marketing Research Guide: Marketing Plans

Marketing Plans

Books

Below are book available with the Marriott Library that help you build a marketing plan. If you are asked to login, use your U credentials.

The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans by Hamper, Robert J.
Call Number: Ebook
ISBN: 0071809104
Publication Date: 2014
Marketing plans : how to prepare them, how to use them by McDonald, Malcolm Wilson, Hugh
Call Number: Ebook
ISBN: 9786613371737
Publication Date: 2011
Marketing Plans by Malcolm McDonald
Call Number: HF5415.13 .M388 2012
ISBN: 9781119943136
Publication Date: 2012-03-05

Free Resources

Below are free resources that will help you develop and implement a marketing plan.

Steps To A Better Marketing Plan - Lassonde Entrepreneur Institute
Write a marketing plan: Implement your marketing plan - nibusinessinfo.co.uk
Implement a marketing plan - Queensland Government
Cengage Publishing - Sample Marketing Plan

Below are some free resources for international marketing.

What is Global Marketing? See 13 Businesses with Brilliant Strategies
Ten ways to improve your international marketing strategy

Film

This film, The Four P's: Marketing Strategies, is available in the Films on Demand database. If you are unable to view it below, you can access the item. If you are asked to login, please use your U credentials.