Markets & Marketing Research Guide

Books

Below are book available with the Marriott Library that help you build a marketing plan. If you are asked to login, use your U credentials. 

Free Resources

Below are free resources that will help you develop and implement a marketing plan. 

• Steps To A Better Marketing Plan - Lassonde Entrepreneur Institute
• Writing a marketing strategy and plan - Queensland Government
• Cengage Publishing - Sample Marketing Plan

Below are some free resources for international marketing.

• What is Global Marketing? See 13 Businesses with Brilliant Strategies
• Ten ways to improve your international marketing strategy

Film

This film, The Four P's: Marketing Strategies, is available in the Films on Demand database. If you are unable to view it below, you can access the item. If you are asked to login, please use your U credentials. 

Below are resources that can help you understand how to implement your marketing plan.