Markets & Marketing Research Guide

These are resources available through the Marriott Library that help you build and implement a marketing plan. If you are asked to login, use your U credentials.

Online Tutorial

When building a marketing plan ,you may want to access library databases to collect information on companies, industries, and the market. If so, check out the Planning your Pitch tutorial. 

Books

Free Resources

• Steps To A Better Marketing Plan - Lassonde Entrepreneur Institute
• Writing a marketing strategy and plan - Queensland Government
• Cengage Publishing - Sample Marketing Plan

Below are some free resources for international marketing.

• What is Global Marketing? See 13 Businesses with Brilliant Strategies
• Ten ways to improve your international marketing strategy

Film

This film, The Four P's: Marketing Strategies, is available in the Films on Demand database. If you are unable to view it below, you can access the item. If you are asked to login, please use your U credentials.