Markets & Marketing Research Guide

There are four common citation managers: EndNote, NoodleTools, Zotero and Mendeley

EndNote, EndNote Basic, and Zotero are bibliographic management programs that help you manage, store, and organize references.

EndNote remains the favored, time-saving solution for organizing references and creating instant bibliographies.

• Significant learning curve
• If you are a scholar or aspiring scholar you should invest the time now in order to save time and headaches later
• You may purchase Endnote X.7 from the Office of Software Licensing (You may want to use both EndNote  and EndNote Basic)
• See EndNote Desktop guide

EndNote Basic (formerly known as EndNote Web) is free for U of U students, staff, and faculty.

• Easier to use
• Undergraduate student focus
• See EndNote Basic guide

NoodleTools is free for U of U students, staff, and faculty.

• Easy to Use
• Undergraduate student focus
• Self-guided tool that teaches how to properly document sources in MLA, APA or Chicago/Turabian
• Produces a fully formatted Works Cited/References page
• See NoodleTools User Guide

Zotero

• Freely available
• Easy to import citations from Usearch, many library databases, and many websites
• Can import dozens of citations at a time from Google Scholar
• Compatible with EndNote Basic and Mendeley
• See Zotero guide

Mendeley

• Freely available
• Can import citations from many library databases and webpages
• Can share citations through groups feature
• See Mendeley guide