Markets & Marketing Research Guide
Welcome
Hello, and welcome to the Markets & Marketing Research Guide. This website aims to inform you of materials specific to market and marketing research. I hope you check out each area of this website by clicking through the tabs, reviewing the sections of each page, and following the hyperlinks to specific resources.
On this tab, contact information to your business librarian is available, and I am are your go-to librarian, connecting you to our library's services and collections. My goal is to build and showcase the library’s collections or refer you to other library experts. If you need further assistance, contact or schedule an appointment using the "schedule a research consultation" button.
Want a brief overview of the resources?
Check out the Business Research Handout or a message from your Business Librarian.
Need help with creating literature reviews, discovering related research, and visualizing content? Then, check out the AI tools below designed for researchers.
- Research Rabbit - Literature search, alerts, and more
- Litmaps - Joining the dots between scientific papers.
Useful Links
Listed below are links to commonly used pages from the library's website.
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Using the Library CatalogCheck out this guide for information about how to use the University of Utah Usearch catalog effectively
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Borrowing MaterialsYou can check out, renew, or recall an item that someone else has.
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Connect from Off-CampusMost library resources are available to current University students, faculty and staff from home or other remote locations. Login with your uNID and get easy access to library resources -- article databases, e-journals, and e-books.
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Library MapsLibrary maps will help you find services and resources in the Marriott Library.
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Course ReservesMaterials that your professors want you to read but not necessarily purchase are available on Course Reserves.
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Interlibrary LoanFree service! Items not found at the Marriott Library will be requested from another library through Interlibrary Loan.
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Copy, Print, & ScanHow and where to print in the library. You can even print posters!
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Wireless PrintingPrint straight from your laptop!