Entrepreneur's Toolkit

What's on the Market?

Entrepreneurs perform market research to identify main competitors and learn about what's already available

The library's database IBISWorld provides industry reports that list the products and markets already available and identifies the main competitors. The film below shows you how to find these reports. 

 

You may want to dig deeper to find the offerings/segments of what a company has in their mix. This data can be found within the database Business Source Premier. The film below shows you how to perform this search.

 

You can further investigate a company by checking out their company's annual report.

Annual reports are written for stakeholders to understand the conditions and advancements of a company. 

Research Databases

Marriott Library Eccles Library Quinney Law Library