Entrepreneur's Toolkit

Although there are so many marketing services available, you may want to take the DIY approach. Check out the film below to get familiar with how to get started. 

If you are unable to view it here, follow the link below to get access through the database. If you are asked to log in, use your U credentials. 

https://login.ezproxy.lib.utah.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102998&xtid=117973

Websites

Building your brand awareness is only one reason why every business should have a website. Below is a film on designing a website. If you're unable to view it here, follow the link below. If you are aske to log in, use your U credentials. 

https://login.ezproxy.lib.utah.edu/login?url=https://fod.infobase.com/PortalPlaylists.aspx?wID=102998&xtid=53451

Great reads on building your website.

• Best Free Website Builders of 2023 - List of top-rated website builders to help you find the best free and low-cost options for your personal or business website needs.
• The 10 Best Free Business Listing Sites to List Your Website - Once you've established a website, it's time to start marketing. This is a list of online business directories to list your business and increase your exposure, all with free options.
• What is Shopify - Explore Shopify’s store management software and selling tools. 

Social Media

The books below will help you understand the process of marketing through social media products. 

Mobile Application Development 

Below is a great read on mobile application development.

• Entrepreneurship in mobile application development

To stand out from the competitors, you will need to increase brand awareness. Check out the resources below to help you get started. 

The film below focuses on branding and design. If you're unable to view it here, follow the link below. If you are aske to log in, use your U credentials. 

https://login.ezproxy.lib.utah.edu/login?url=https://video.alexanderstreet.com/p/08DljBZnv

Books

Below are book available with the Marriott Library that help you build a marketing plan. If you are asked to login, use your U credentials. 

Free Resources

Below are free resources that will help you develop and implement a marketing plan. 

• Steps To A Better Marketing Plan - Lassonde Entrepreneur Institute
• Writing a marketing strategy and plan - Queensland Government
• Cengage Publishing - Sample Marketing Plan

Below are some free resources for international marketing.

• What is Global Marketing? See 13 Businesses with Brilliant Strategies
• Ten ways to improve your international marketing strategy

Film

This film, The Four P's: Marketing Strategies, is available in the Films on Demand database. If you are unable to view it below, you can access the item. If you are asked to login, please use your U credentials.