Business Ethics and Corporate Social Responsibility

Ethical Norms and Values for Marketer

Code of ethics developed by the Better Business Bureau, focusing on best practices for advertising for member businesses.

Code of Ethics

"The Direct Marketing Association’s Guidelines for Ethical Business Practice are intended to provide individuals and organizations involved in direct marketing in all media with generally accepted principles of conduct. These guidelines reflect DMA’s long-standing policy of high levels of ethics and the responsibility of the Association, its members, and all marketers to maintain consumer and community relationships that are based on fair and ethical principles.

Code of Ethics

A collection of online resources on legal and ethical issues in marketing compiled by the American Marketing Association for students and instructors.

The National Do Not Call Registry allows consumers to register phone numbers in a national registry that puts them on a list of numbers that telemarketers are not allowed to contact.

Resources for Consumers compiled by the Better Business Bureau, including the ability to file a complaint against a business.