Business Writing 3016: Market Analysis & Market Research

This guide will help students use both library and web resources to find company and industry information. Additionally, the resources listed in this guide will help students complete a final project on analyzing a specific company.

Marketing Resources

Advertising Age
http://www.adage.com/

Advertising and Marketing Review
http://www.ad-mkt-review.com/

Adweek
http://www.adweek.com/

American City Business Journals
http://www.amcity.com:80/

American Demographics Magazine
http://www.demographics.com/

The Australian Financial Review
http://www.afr.com.au/

Business Week
http://www.businessweek.com/

International Import-Export Institute
Includes links to chambers of commerce etc. sites.
http://www.intlimport-export.com/

Subject Guide

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Mohammad Mirfakhrai
Contact:
Dr. Mohammad Mirfakhrai
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