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- Business Writing 3016
- Market Analysis & Market Research
Business Writing 3016
This guide will help students use both library and web resources to find company and industry information. Additionally, the resources listed in this guide will help students complete a final project on analyzing a specific company.
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Marketing Resources
- Advertising AgeAd Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.
- Advertising and Market ReviewThe Largest Commercial Portal on the Internet to Free Department of Commerce Marketing Data.
Now over 800 pages. Literally millions of reports and data sets are just a few pages away. - AdweekAdweek is the leading source of news and insight serving the brand marketing ecosystem.
- American City Business JournalsAmerican City Business Journals is a multi-platform media company providing in-depth coverage of local business communities and breaking news.
- The Australian Financial ReviewFor more than 50 years The Australian Financial Review has been the authority on business, finance and investment news in Australia.
- Business WeekBloomberg Businessweek reveals the strategies that the best leaders, companies, and start-ups use to change the world.
- International Import - Export InstituteIncludes links to chambers of commerce, etc. sites.
Alliance experts helps you to generate more profit from foreign markets. We know what is important for exporting companies that want to grow their sales.
Marketing Resources through the Marriott Library's Databases
- BCC Research This link opens in a new window
- BizMiner This link opens in a new windowThis database provides access to a range of industry financial analysis and industry market analysis reports.
- Business Source Premier This link opens in a new windowIncludes the full text for more than 2,300 journals. Full-text results are provided back to 1886, and searchable cited references back to 1998. This database covers many business disciplines, including marketing, management, MIS, POM, accounting, finance and economics. Additional full-text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
- Factiva This link opens in a new windowThis database provides access to licensed content from Dow Jones journalists, media outlets, trade and consumer publications and business Web sites. Factiva also contains in-depth company, executive and industry profiles, expert analysis, market data and other reports.
- IBISWorld This link opens in a new windowThis database contains a variety of industry reports including risk reports, industry summaries, market research, market conditions and forecasts, supply chain information, and competition data. Items can be viewed online or downloaded for offline use.
- Nexis Uni This link opens in a new windowNexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis with an intuitive interface that offers discovery across all content types.
- Proquest Dissertations & Theses: Full Text This link opens in a new windowDissertations & Theses: Full Text provides access to millions of searchable citations to dissertations and theses from around the world, available from 1861 to the present day. The database offers the full text for most of the dissertations added since 1997 and retrospective full-text coverage for many older graduate works. Over a million of these dissertations are available for download in PDF format, and over 2.1 million are available for purchase as printed copies. More than 70,000 new ful…
- Value Line This link opens in a new windowThis database provides access to documents and financial information for a variety of companies.
Subject Guide
Lorelei Rutledge
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