Business Writing 3016
Subject Guide
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Research Strategies
Public vs. Private Company Information
Public companies issue shares of stock that are traded openly on one or more exchange, such as the NASDAQ or NYSE. They must file various forms and documents about their financial performance and governance structure with the U.S. Securities and Exchange Commission.
Private companies are not traded on any stock exchange, and they generally do not have to file with the U.S. Securities and Exchange Commission. Consequently, finding reliable information on private companies can be quite challenging.
Consider these tips for finding and using information on private companies:
- Look for directory listings, company profiles, and news articles using the databases and websites on this guide.
- Try to find local news coverage in the areas where the company's headquarters or other facilities are located.
- Financials for private companies are often reported as "estimates" and may not be current.
- Many private companies have websites with useful information.
- Distinguish Between Primary and Secondary SourcesThis tutorial on primary or secondary resources, developed by the University of California, Santa Cruz, will explain the difference between these resources.
Industrial Classification Code
Industry Analysis
Industry Analysis is a type of business research that focuses on the status of an industry. Industrial classification can be broken down by sectors, subsectors, and industry groups into specific industries. A complete industrial analysis usually includes a review of an industry’s recent performance, its current status, and the outlook for the future. Many analyses include a combination of text and statistical data.
In the past, a four digit classification system was used. This system was called the Standard Industrial Classification (SIC) system. The government used up to four numbers to classify all industries into sectors, subsectors, and/or a specific industry.
In 1997, a new six digit classification system called NAICS (NAKES) was created with the cooperation of
NAICS sectors are:
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Agriculture, Forestry, Fishing and Hunting |
Real Estate and Rental and Leasing |
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Mining, Quarrying, and Oil and Gas Extraction |
Professional, Scientific, and Technical Services |
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Utilities |
Management of Companies and Enterprises |
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Construction |
Administrative and Support and Waste Management and Remediation Services |
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Manufacturing |
Educational Services |
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Wholesale Trade |
Health Care and Social Assistance |
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Retail Trade |
Arts, Entertainment, and Recreation |
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Transportation and Warehousing |
Accommodation and Food Services |
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Information |
Other Services (except Public Administration) |
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Finance and Insurance |
Public Administration |
Companies like Goodyear, Bridgestone, Continental, Pirelli, and Cooper are all examples of manufacturing companies that would be classified into the “Plastics and rubber products manufacturing” subsector.
Using NAICS, the federal government can provide data to the American people about tire manufacturing in the
Selected Statistics from the 2007 Economic Census
326211 : Tire manufacturing (except retreading)
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31-33 |
Manufacturing |
293,919 |
5,339,345,058 |
612,474,100 |
13,333,390 |
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326 |
Plastics and rubber products manufacturing |
13,615 |
211,048,378 |
33,117,587 |
853,960 |
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326211 |
Tire manufacturing (except retreading) |
137 |
16,896,094 |
2,820,515 |
49,759 |
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Source: |
