International Business Guide
I. Industry analysis is a type of business research that focuses on the status of an industry or an industrial sector (a broad industry classification, like “manufacturing”). A complete industrial analysis usually includes a review of an industry’s recent performance, its current status, and the outlook for the future. Many analyses include a combination of text and statistical data.
There are many sources of industry analysis: investment firms, business and trade periodicals, trade associations, and government agencies. To conduct a thorough industry analysis, include a variety of sources.
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